The Rise of Agritourism in India and its Future

10 Aug 2023
The Rise of Agritourism in India and its Future Article
Agritourism as a concept is believed to have originated in Italy in 1970s’ and 1980s. The term agritourism means bringing tourists to a farmland in rural areas or providing farm stays to the tourists in hinterland. Agritourism in India is gradually becoming popular with benefits for both the farmers and the tourists.

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Agriculture is the backbone of Indian economy. It contributes significantly to the country’s GDP and provides livelihood to more than half of population. In the current times, a new trend is gaining prominence in agriculture sector and its name is agritourism.

Agritourism is a mix of agriculture and tourism. It has attracted both domestic and international tourists alike. It can be more precisely described as a form of business that combines agricultural activities with tourism. It aims to attract individuals to farms, ranches, or other agricultural establishments.

The primary goal is to offer visitors both entertainment and educational experiences, and at the same time generate revenue for the farmers practicing agritourism.

What is Agritourism in India?

Agriculture tourism, also known as farm tourism or agrotourism, is on the rise. It can be understood as a blend of culture and nature. Tourists across the world want to experience various aspects of agrotourism in India. Some of these aspects are:

  • They want to experience rural life.
  • Farm activities also contribute to farm tourism in India.
  • Experiencing the local culture first-hand also boosts agrotourism.

As per a report of IAMRC, the India agrotourism market is expected to grow at the compounded annual growth rate (CAGR) of 19.9% between 2023 and 2028.

Reasons for Rising Trend of Agritourism in India

There are various reasons discussed below that have contributed to this increasing agrotourism trend in India.

Disconnect from regular urban life

The world is dominated by urbanisation and technology. This makes people look for a way to reconnect with nature. They want to experience simple living, which is significantly hard in existing landscapes.

Agrotourism helps them to stay away from the fast-paced life of cities. Farm tourism allows them to connect with nature.

New Learnings

Agritourism provides a platform for education about agriculture, environmental conservation, and sustainable agriculture practices. Tourists, primarily small children, learn about the food production process. This provides them with knowledge regarding where their food comes from.

Supporting Local Communities

Rural areas often face economic challenges, leading to migration towards urban settlements. Agri eco tourism helps them monetarily. It injects capital into these communities, which helps local economies to flourish and preserve the traditional way of life.

Genuine Exchange of Cultures

Agritourism in India allows for genuine interaction of tourists with local cultures. This interaction fosters cross-cultural understanding. It also leads to the preservation of traditions by making tourists aware of them.

Current Landscape of Agritourism in India

India's agritourism business has gained an amazing pace in recent years. States like Maharashtra, Karnataka, Kerala, and Punjab have appeared as agritourism places in India. Visitors are welcomed into farms, wineries, spice gardens, and orchards.

There they actively engage in activities like plucking tea leaves, picking fruits, and participating in traditional crafts. The idea of spending holidays in quiet country settings is connecting with tourists from all over the world.

Benefits of Agritourism

The growth of agritourism brings a variety of benefits that reach beyond the tourism sector:

Economic Boost

  • Agritourism injects revenue directly into rural communities, boosting their livelihood.
  • It also reduces the sole dependence of people from rural backgrounds on traditional agricultural earnings.
  • They get a boost by both improving their agriculture and their earning from tourism, thus encouraging sustainable rural development.

Agricultural Preservation

  • With more and more people moving to urban settlements, the danger of traditional agricultural practices fading away has increased.
  • Agriculture tourism encourages the younger generation to take an interest in farming and horticulture.
  • They can eventually contribute towards the preservation of these vital practices.

Environmental Conservation

  • Agritourism often prioritises organic cultivation and sustainable practices.
  • This focus on eco-friendly methods produces healthier food and promotes environmental conservation by reducing the use of hazardous chemicals.

Challenges and the Road Ahead for Agritourism

While agro tourism in India is on the rise, it has some challenges also. Some of these are:

  • Seasonal Limitations: Farming operations are often seasonal. Agrotourism locations must diversify their offerings to ensure a year-round attraction. They can diversify their offering such as by including cultural festivals or workshops during the off-season.
  • Infrastructure: Rural areas might lack the necessary infrastructure to accommodate tourists. From lodging facilities to transportation options, investment is needed to ensure comfortable stays for visitors.
  • Sustainability Concerns: Increased trash production and overuse of natural resources might result from an increase in tourists. Sustainable management techniques must be used to lessen these negative effects on the environment.
  • Balancing Modernisation and Tradition: Agrotourism must strike a careful balance between upgrading services for guests while keeping the character of country life. Over-commercialisation could dull the spirit of the event.

Future of Agritourism in India

Irrespective of the challenges faced by farm tourism in India, the future of agrotourism appears promising:

  • Community Participation: Agritourism's growth hinges on community input. Engaging locals not only protects realism but also creates a feeling of joy in showing their way of life.
  • Technological Integration: The inclusion of technology can improve the agritourism experience. Online planning tools, video trips, and digital marketing can draw a bigger audience and simplify operations.
  • Policy Support: Governments and tourist boards understand the promise of agrotourism and are creating policies to encourage its growth. This backing could lead to better facilities, easy laws, and financial rewards.
  • Sustainability: Sustainable and ethical agrotourism will become more important as environmental concerns grow. Farms and rural businesses will probably start using greener practices, which will help the tourist industry become more environmentally aware.


The growth of agritourism in India represents a change in travellers' tastes towards memorable and experiencing travel. This trend not only gives vacationers a chance to escape their daily routines but also gives rural areas opportunities for economic development and cultural preservation.

Agritourism has the ability to change how we see both tourism and agriculture, promoting a positive link between the two with the proper mix of legislative backing, community involvement, and sustainable practices.

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